Strategic Communications
Comprehensive Team Approach Provides Efficient Representation of Your Interests
Our Strategic Communications Team brings something that other PR teams do not – the ability to closely coordinate communications efforts with a variety of Holland & Knight practice teams. In doing so, we can offer an efficient and integrated approach so that communications and legal efforts are complementary. This sort of collaboration, early on, results in messaging that is consistent with legal considerations and helps prevent embarrassment – or damaged relationships with key reporters – down the line. Alternately, our team can serve in a stand-alone role should a client's needs not include legal or policy related help.
An Experienced Communications Team Helps Enhance Your Opportunities and Avoid Problems
Your seasoned Holland & Knight representatives include political and communications professionals with a wide range of public affairs experience, including former press secretaries, directors of communication, principals of national public relations firms and governmental officials. We are equally sensitive to business concerns, legal issues and deadlines and we operate with an awareness of the need to carefully balance each of these components:
Your Communications Strategy Is Further Enhanced by Industry Insight
While communication advice may be transferable across industries, we have substantial experience in:
Whatever your communication objectives or challenges, Holland & Knight’s Strategic Communications Team can help your organization define a clear messaging and communications strategy or respond swiftly in the event of a crisis. Corporations, individuals, associations and nonprofit organizations alike rely on Holland & Knight for integrated service that includes:
- media relations
- advocacy campaign management
- crisis communications
- reputation management
- media and witness training
- message development
- events and press conference management
Media Relations
Holland & Knight maintains close contact with the reporters, editors and producers of all types of media outlets – from online news sites and television broadcasters to printed newspapers and trade publications – across the United States and around the world. These close relationships mean our Strategic Communications Team can provide you access to a wide range of media covering issues ranging from Capitol Hill to Hollywood, from the Organization of American States (OAS) to the European Union.
Advocacy Campaign Management
Sometimes meeting policy objectives requires a strategic advocacy campaign to help a coalition, trade association or company achieve results. It's critical that any type of advocacy campaign have a media component that includes the development and execution of consistent, concise and clear messages. Holland & Knight's Strategic Communications Team is well equipped to run these types of inside-the-beltway campaigns and our professionals have the experience necessary to serve as a campaign's 'press secretary' ensuring that the messages developed resonate among the appropriate audiences.
Crisis Communications Management
If your business faced a crisis – the camera is rolling, the lights are on you, and the questions keep coming – how well would you and your company fare on the communications front? Defining a clear strategy for communicating effectively can be the difference between a positive and a negative outcome, both in the glare of sudden media spotlight and when planning a sustained communications campaign.
While we work with you proactively to identify potential vulnerabilities, if a crisis does emerge, our Crisis Management Team is poised to respond immediately. Crisis-related services include providing spokespersons, risk assessments, simulation exercises, media monitoring and training. Working collaboratively with you, we will address all requirements of the situation, from litigation communication to press conferences to Congressional testimony.
Image and Reputation Management
Using tested strategies, we work with you to help raise your group's profile across national and local markets. We will assist your understanding of how your organizational image is perceived and identify opportunities to better define yourself through public opinion.
Media and Witness Training
An effective strategic communications strategy often includes getting the people "in the know" in front of the people making the decisions. Holland & Knight provides a variety of public affairs-related training services, from preparing individuals for Congressional testimony and court appearances, to print and televised interviews and press conferences.
Message Development
The Holland & Knight team can assist in:
- designing strategies and messages that will resonate with your key target audiences
- identifying appropriate media outlets and opportunities to secure earned media coverage
- draft supporting materials including press releases, opinion editorials and Congressional testimony
- identifying issue experts that can validate your message
Event and Press Conference Management
Holland & Knight's team has years of experience planning events and press conferences for a wide range of audiences and media. We will work with you to craft just the right event to help deliver your message appropriately.