Strategic Communications
Providing Media and Public Relations Services for a Diverse Client Base
Whatever your communication objectives or challenges, Holland & Knight’s Strategic Communications Team can help your organization define a clear strategy or respond swiftly in the event of a crisis. Corporations, communities, associations and non-profit organizations alike rely on Holland & Knight for integrated service that includes:
- media relations
- crisis communications
- media and witness training
- reputation management
- a range of industry support
Comprehensive Team Approach Provides Efficient Representation of Your Interests
The support we provide for clients is further enhanced by our collaboration with a variety of Holland & Knight practice teams. Efficient and integrated communications and legal counsel can be readily coordinated as your needs dictate.
An Experienced Communications Team Helps Enhance Your Opportunities and Avert Problems
Your seasoned Holland & Knight representatives include political and communications professionals with a wide range of public affairs experience -- former press secretaries, directors of communication, former principals of national public relations firms and former governmental officials. All team members possess years of experience communicating with the media, the Administration, Congress, state legislatures, corporate shareholders, or communities.
Providing Access to a Wide Range of Media Outlets and Contacts
Maintaining contacts with newspaper and television media, trade press and weekly publication reporters, editors and producers across the U.S. and around the world, the Holland & Knight Strategic Communications Team provides access to a wide range of media covering events from Capitol Hill to Hollywood and from the OAS to the European Union. Our team assists you in:
- designing strategies and messages that will resonate with your target audiences
- identifying appropriate media outlets and opportunities to secure earned media coverage
- draft supporting materials including press releases, opinion editorials, and congressional testimony
- identifying issue experts that can validate your message
Crisis Communications Management
While we work with you proactively to identify potential vulnerabilities, if a crisis does emerge, our Crisis Management Team is poised to respond immediately. Crisis-related services include providing spokespersons, risk assessments, simulation exercises, media monitoring, and training. Working collaboratively with you, we will address all requirements of the situation, from litigation communication to press conferences to Congressional testimony.
Media and Witness Training
An effective strategic communications strategy often includes getting the people "in the know" in front of the people making the decisions. Holland & Knight provides a variety of public affairs-related training services, from preparing individuals for congressional testimony and court appearances, to print and televised interviews and press conferences.
Image and Reputation Management
Using tested strategies, we work with you to help raise your group's profile across national and local markets. We will assist your understanding of how your organizational image is perceived and identify opportunities to better define yourself through public opinion.
Your Communications Strategy Is Further Enhanced by Industry Insight
While communication advice may be transferable across industries, we have honed our knowledge of a variety of niches to further our service to you. The scope of our work includes: