Trademark Protection and Prosecution

Protecting Your Brand

Holland & Knight understands that your company invests heavily in building your brand and creating goodwill with your customers. We understand that trademarks are an essential part of that brand strategy. We also understand that, sometimes, others want to take advantage of your hard work and economic investment. Our trademark lawyers are seasoned professionals that know how to create, maintain and protect those marks, so that you can continue to build your brand and goodwill without interference.

Trademark Registration and Maintenance

Registering and maintaining trademarks is one of Holland & Knight’s core competencies. Our trademark attorneys consistently rank in the Top 10 in trademarks registered, and maintain thousands of marks worldwide. A number of our lawyers are former Trademark Examining Attorneys and Judges at the USPTO. With that experience, our trademark attorneys can help you design and execute programs to clear, select, register and enforce your business trademarks and related IP rights worldwide.

Comprehensive trademark and associated services include:

• clearance and registration searches and investigations to determine the availability of marks, including designs and other non-traditional marks
• obtaining federal, state and foreign registration of trademarks, service marks, collective marks and certification marks, as well as defending registration oppositions
• worldwide trademark watch services to detect conflicting trademark filings
• conducting domestic and foreign opposition and cancellation proceedings
• securing worldwide protection through an extensive network of foreign agents
• protecting in a global market against infringement, misappropriation, deceptive trade practices and counterfeiting

Trademark Litigation

In the competitive marketplace, trademark litigation is sometimes unavoidable. In some instances, the dispute may be over a mark critical to your business, and in other instances it may involve early stage or more peripheral marks. In either instance, Holland & Knight’s team includes highly experienced trademark litigators to handle any matter. As a result, Holland & Knight consistently ranks in the Top 10 nationally in the annual lists of most prolific trademark litigation firms.