Developments in Online Behavioral Advertising
New York Law Journal
June 8, 2010
Richard Raysman- New York
E-Commerce Partner Richard Raysman co-authored a New York Law Journal article titled, "Developments in Online Behavioral Advertising."
The online marketplace continues to expand and evolve, creating new business models allowing greater interactivity between consumers and online companies. This expanding marketplace has provided many benefits to consumers, including access to dynamic web content and social media portals at no cost, but the ease with which companies can collect and combine online information from consumers has raised questions and concerns about consumer privacy.
This article discusses the various fronts in the push for regulation of behavioral advertising: (1) privacy watchdog groups that advocate for more regulation of the industry; (2) the Federal Trade Commission, which last year released its own online behavioral advertising self-regulatory principles; (3) Congress, which has begun to show an interest in passing privacy legislation; and (4) the online advertising industry, which released its own self-regulatory principles as well as uniform technical methods to provide notice and transparency to website users regarding behavioral advertising practices.
To read the full article, please click here.
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