Social media tools such as Facebook, Twitter and LinkedIn are proliferating ways to keep in touch with friends and business associates. However, posting on these sites carelessly can result in unintended consequences that are especially critical within the healthcare industry. In this webinar, which was originally presented on September 23, 2009, you will be introduced to the various social media venues, the effect of various healthcare industry regulations on participation in social media, the impact of other regulatory frameworks and finally, ways in which employers can protect themselves.
What is Social Media and Where Are the Pitfalls?
- Social sites — Facebook, MySpace, Classmates.com
- Professional sites — LinkedIn, Legal OnRamp
- User-driven content sites — YouTube, Twitter, Flickr
Social Media and Regulatory Considerations Unique to Healthcare
- HIPAA/HITECH Act — Who is disclosing what and why?
- Telemedicine — Liability for content, responding to Q&A, state regulation
Other Regulatory Considerations
- FTC endorsement and testimonial guidelines
- Behavioral advertising
- Liability for content, copyright issues, Communications Decency Act
Labor and Employment
- Employer limitations on employee use of social media
- Employer vicarious liability concerns
- Wage and hour issues
Moderator: Shannon Hartsfield Salimone
Featured Panelists: Marc Reisler, Phillip Schreiber, and Larry Zanger
VIEW WEBINAR Free registration required