COVID-19 has placed many consumer-facing companies – across a wide range of industries – in dire straights when it comes to promoting the relevancy of their products or services trying to get precious consumer dollars. As social distancing restrictions lessen, promotional activities will likely get more aggressive as efforts are made to make up for lost time and revenue. These promotional activities and communications with consumers are (and will be) under scrutiny now more than ever. Specifically, we have already seen a keen focus on issues such as price gouging, claim exaggeration (e.g., health products), and contracts/transactions with consumers that are potentially "unfair" or fail to disclose all essential terms and conditions "clearly and conspicuously." Moreover, the marketing channels used to reach consumers (i.e., social media platforms, telephone, TV) have regulations and laws that must be followed. Holland & Knight's team has decades of experience helping clients navigate these issues and is primed to help during this crisis.
Primary Contacts: Anthony DiResta and Kwamina Williford
Holland & Knight’s multidisciplinary COVID-19 Response Team is available to help clients respond to a variety of business and legal issues they may be facing.
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