What We Do



We successfully represent clients in a wide variety of consumer litigation matters, including consumer class action lawsuits involving alleged unfair and deceptive trade practices, false advertising litigation involving competitors and unfair competition matters.

Governmental Investigations

Holland & Knight attorneys – many of whom have federal and state governmental experience – represent clients in multiple jurisdictions and venues in all manners of government investigations and inquiries. Holland & Knight attorneys have experience navigating and strategically advising clients involved in Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB) and state attorneys general (AGs) investigations. Our track record is impressive, as many of these investigations have been closed with no publicity, no monetary fine and no changes in business structure required.

Compliance Services and Strategic Planning

Almost all aspects of business are subject to government regulation. With the federal and state governments continuously announcing and embarking on new regulatory initiatives, businesses today face an increasingly daunting set of regulatory challenges — and ominous consequences for non-compliance. Holland & Knight attorneys have credible relationships with key governmental officials to stay abreast of the emerging regulatory trends and expectations, and employ a unique interdisciplinary approach to navigate the governmental agencies meaningfully. They have a track record of successfully developing compliance management systems that withstand regulatory scrutiny.

We understand that marketers of consumer services and retail products must constantly face complex and constantly changing regulations. Our team combines its vast regulatory knowledge with a thorough understanding of industry sectors and best practices to offer clients unparalleled representation across an exhaustive array of issues.

Learn about some of the key areas of consumer protection law and regulations that we handle.


  • Social and digital media
  • Endorsements and testimonials
  • Comparative advertising
  • Substantiation of advertising claims
  • Pricing
  • Made in the USA
  • Spam and commercial emailing
  • Telephone solicitation and telemarketing
  • Use of the terms "free" and "rebate"
  • Infomercials
  • Guarantees and warranties
  • Multilevel marketing
  • Contests, sweepstakes, and games of chance
  • Mail orders
  • Group-specific target marketing (e.g., children, senior citizens and Hispanic citizens)
  • Advertising and consumer regulations in specific industries (e.g., food, alcohol, medical products, funeral, jewelry, motor vehicles, retail food stores and drugs)
  • Labeling (e.g., clothing, appliances, cosmetics, drugs, food, furs, hazardous substances and tires
  • Auto Finance
  • Credit Cards
  • Mortgage Origination and Servicing
  • Payday Lending
  • Student Loans
  • Debt Collection
  • Mortgages and Lending Practices

Learn more about our Financial Services capabilities »

  • FTC Franchise Rule
  • Fair Credit Reporting Act (FCRA)
  • Fair and Accurate Credit Transactions Act (FACTA)
  • Credit repair
  • Credit reporting