February 10, 2014

Keyword Advertising: Trademark Infringement or Legitimate Marketing Tool?

Client Alert
Stephen E. Stein

To advertise on the Internet, a business may purchase certain words called “keywords” from a search engine provider so that Internet searches containing those keywords will generate sponsored links and advertisements for that business.  Typically, these ads are arranged above or to the right of the standard search results and identified as advertisements.

READ: Keyword Advertising: Trademark Infringement or Legitimate Marketing Tool?

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