Confidential and Proprietary Information, and Trade Secrets
Attorney Mary Goodrich Nix contributed to Getting the Deal Through – Practice Guides: Franchise 2019 by writing the "Confidential and Proprietary Information, and Trade Secrets" chapter. Ms. Nix discusses how a franchise cannot be profitable without having intellectual property rights.
Confidential, proprietary and trade secret information that is special and unique to a franchise system is vital to its success.
Ms. Nix explains that a franchisee must be able to replicate the business operations of the franchise, however with a growing trend of trade secret theft, franchisors need to become increasingly proactive in managing and protecting their intellectual property.
Reproduced with permission from Law Business Research Ltd. This article was first published in Getting the Deal Through – Practice Guides: Franchise 2019 (Published: May 2019). For further information please visit www.gettingthedealthrough.com.