The American Bar Association (ABA) recently streamlined its ethics rules for regulating lawyer advertising for "simplicity and uniformity." However, according to Bloomberg Law, proponents and critics agree that the changes could have been more extensive despite the years of research that went into developing them.
While the amendments don't go as far as some would have liked, Holland & Knight Partner Allison Martin Rhodes—president of the Association of Professional Responsibility Lawyers (APRL), the organization that recommended some of these new rules to ABA—told Bloomberg that they are still a "tremendous step forward."
"Today's not the day to complain about what they didn't do. It's just the day to be amazed by what they did do," said Ms. Rhodes. These changes were meant to eliminate provisions that "weren't taken seriously" in order to help reflect a clearer focus on protecting consumers from misleading lawyer claims.
The next "battleground," she added, is at the state level to get the jurisdictions to consider following suit; Oregon, Washington, and Virginia have already made advances on this front.
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