Greg Cragg is a business attorney in Holland & Knight's Los Angeles office. Mr. Cragg represents private and public businesses, entrepreneurs, investors and philanthropists in the full lifecycle of a business. He counsels his clients on entity type selection, intercompany agreements, commercial agreements, master service agreements, joint venture agreements, private equity and debt securities offerings, mergers and acquisitions (M&A), employment and independent contractor services agreements, corporate governance and executive compensation agreements. He also handles a range of corporate real estate agreements, such as purchase and sale contracts, corporate leases and related agreements.

Mr. Cragg has extensive experience in internet-related agreements and policies, including master service agreements with app developers, terms of use/terms of service, privacy policies and data breach response policies.

Mr. Cragg's clients include startups, emerging growth and mature companies in the app development, chemical distribution, commercial real estate and digital marketing industries.

In addition to his work with business clients, Mr. Cragg serves as the co-chair of the Los Angeles office Diversity, Equity & Inclusion Committee and sits on the firm's Diversity Council.

Mr. Cragg was active with the Biola Startup Competition and provided his legal services as part of the prize package. He has been involved in numerous volunteer programs, including acting as treasurer for Loyola Law School's Judge Stephen O'Neill Trial Advocacy Mentoring Program (Young Lawyers Program), which teaches at-risk, inner-city high school students about trial advocacy. Mr. Cragg also served three years as a director of Native Canadian Ministries, which sought to assist the First Nations People of Canada. While volunteering as a certified law clerk at the Los Angeles County District Attorney's Office, he conducted 25 preliminary hearings.

During law school, Mr. Cragg was the senior production editor for the Loyola of Los Angeles International and Comparative Law Review.

Prior to law school, Mr. Cragg taught English at a high school in Japan through the Japan Exchange and Teaching (JET) Programme, and was a legal assistant at a corporate real estate law firm.

Representative Experience

  • Represented as lead associate on matters concerning the resort and residential community build-out in an Opportunity Zone in Hawaii
  • Represented as lead associate the seller of a 40-year-old military technology company to a foreign buyer that involved a year-long Committee on Foreign Investment in the United States (CFIUS) approval process
  • Advised transaction teams regarding California legal opinions as lead associate, including complex opinions involving cross-border lending transaction involving interplay of California, New York, Delaware and foreign laws
  • Helped represent the sellers of a $100 million human resources software as a service (SaaS) solution focused on the construction industry as lead associate
  • Represented as lead associate on a complex partnership and corporate dispute involving a significant owner with a transportation and trucking company, including reorganization to resolve and settle the matter
  • Represented many private offerings of securities
  • Structured many startups using C corporations, S corporations and limited liability company (LLC) structures
  • Represented startup companies in venture capital financings
  • Represented on matters concerning significant master service agreements for multinational companies


  • Loyola Law School, Los Angeles, J.D.
  • UCLA, B.S., Cognitive Science
Bar Admissions/Licenses
  • California
  • Orange County Bar Association
Honors & Awards
  • Pro Bono Advocate of the Year Award, Public Counsel Community Development Project, 2022
  • Rising Star, Southern California Super Lawyers magazine, 2014-2022
  • Holland & Knight Pro Bono All-Star, 2021
  • First Honors Award, Evidence, Loyola Law School, 2009
  • Academic Advancement Program Scholarship, University of California, Los Angeles, 2003
  • Ralph Bunche Scholarship, University of California, Los Angeles, 2001


Speaking Engagements