Camila Santamaria

Senior Counsel
Camila Santamaria

Overview

Camila Santamaría is a business attorney in Holland & Knight's Bogotá office. Ms. Santamaría has more than 18 years of experience handling intellectual property (IP) matters, having served as an associate at major international law firms, as in-house counsel and as a government official.

Ms. Santamaría has acted as an adviser to law firms, individuals and companies on a variety of IP, data privacy and regulatory, administrative and unfair competition matters in Colombia, and has represented them before national government offices such as the Patent and Trademark Office (SIC), Copyright Office (DNDA) and Colombian courts.

Prior to joining Holland & Knight, Ms. Santamaría worked at the Colombian Copyright Office serving as its general director, where she designed, administered and executed public policies related to copyright and related rights, as well as represented the agency before the World Intellectual Property Organization (WIPO), among other international organizations. Ms. Santamaría also served as its general counsel, where she reviewed, drafted and negotiated complex agreements, contracts and tender processes, in addition to advising on relevant laws and bills that were before the Colombian Congress that impacted the field of IP.

Previously, as in-house counsel for the Colombian Coffee Growers´ Federation, Ms. Santamaría managed its IP portfolio worldwide, including the protection of more than 4,000 trademarks, copyrights, patents and denominations of origin. She also negotiated and drafted contracts in Colombia and internationally, namely on research and development cooperation agreements in the field of agriculture, franchise contracts, advertising agreements, trademark license agreements, copyright contracts, non-disclosure agreements and contracts with providers and joint ventures, among others.

Representative Experience

  • Actively participated, as head of the Colombian Copyright Office, in the CONPES 4062 – National Intellectual Property Policy; Consejo Nacional de Política Económica y Social (CONPES) is the highest national planning authority and the main advisory body to the Colombian government in all aspects related to socioeconomic development, in this case, for intellectual property (IP)
  • Obtained the second declaration of notoriety for the trademark Juan Valdez
  • Actively participated in the strategy for the implementation and defense of the denomination of origin Café de Colombia
  • Headed the filing for the protection of the denominations of origin Café de Huila and Café de Santander, and the drafting of the regulations for Café de Nariño and Café de Cauca
  • Coordinated the declaration of protection of Café de Colombia in Switzerland, the country's first foreign protected geographical indication (PGI)

Credentials

Education
  • Universidad de los Andes, Specialization, Business Law
  • Universidad de Alicante, LL.M., Intellectual Property and Information Society
  • Universidad de los Andes, J.D.
Memberships
  • National Council of the Orange Economy (CNEN), 2021-2022
  • Intersectoral Committee on Intellectual Property (CIPI), 2021-2022
  • International Trademark Association (INTA), Latin America Global Advisory Council, 2014-2015; Presidential Task Force in Building Bridges, 2014-2015; Project Team International, 2015; Subcommittee of Geographical Indications, 2010-2015
  • Asociación Interamericana de la Propiedad Intelectual (ASIPI), In-House Committee, Secretary, 2013-2015; Notorious Trademarks Committee, Secretary, 2011-2013
Honors & Awards
  • Corporate IP Star, Managing Intellectual Property, 2015
  • Industry Awards for Latin America, World Trademark Review, 2015
  • Regressive Merit Scholarship, Universidad de Alicante, 2006

Publications

Speaking Engagements

News