The Ethics of Legal Advertising and Marketing

Lawyer Ethics, Risk Management and Regulation attorney Trisha Rich will be speaking on a panel at The Law and Ethics of NewLaw 2024 conference hosted by Practising Law Instititute (PLI), where she will delve into the latest developments and updates in lawyer advertising and marketing regulations across various U.S. jurisdictions. Focusing on the American Bar Association (ABA) Rules of Professional Conduct 7.1-7.3, the session will cover practical strategies for lead generation, navigating the complex landscape of advertising ethics and the impact of artificial intelligence (AI) on marketing efforts. Additionally, it will explore risk management practices for using outsourced services and the evolving regulations around online lawyer referral and matching services.