February 20, 2014

CIO Responsibility for Social Media

The Wall Street Journal, CIO Journal
Francesca Morris

To be successful in today’s business environment, companies must use social media and use it well. Tweeting, blog posts, Facebook, Pinterest, YouTube, LinkedIn, SnapChat and Instagram all fall under the social media umbrella. The social media landscape is constantly changing as larger companies are acquiring smaller start-up social media companies to become more nimble and to maintain market position and relevance in their social media offerings.

READ: CIO Responsibility for Social Media

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