October 2016

Federal Trade Commission Poised to Hold Brands and Influencers Responsible for Improper Native Advertising

MLRC MediaLawLetter
Brian J. Goodrich

Social media has brought about a paradigm shift in advertising. User-operated social media platforms have allowed control over brand messaging to shift from brands to consumers and other third-party social media users that influence the brand's messaging. This new landscape presents questions and challenges for regulators and brands alike in light of the Federal Trade Commission's position that traditional principles of advertising law apply to new forms of media.

READ: Federal Trade Commission Poised to Hold Brands and Influencers Responsible for Improper Native Advertising

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