Social Media Advertising: Hear from the FTC

Holland & Knight's new series, "Conversations that Matter," features interviews with senior government officials, thought leaders, general counsels and policymakers concerning critical consumer protection issues.

Social Media Advertising: Hear from the FTC

The series kicks off with Michael Ostheimer, a senior staff attorney in the Federal Trade Commission's (FTC) Division of Advertising Practices. Partners Anthony DiResta (a former FTC director) and Da'Morus Cohen (experienced in FTC matters), members of our Consumer Protection Defense and Compliance Team, will ask Mr. Ostheimer about the FTC's approach to social media advertising, including an analysis of recent FTC enforcement actions, guidance and expectations for compliance.

Topics include:

• an overview of the issues presented by social media advertising
• FTC's treatment of social media advertising and how it may change
• what all businesses should do before engaging in social media advertising and marketing
• potential revisions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising
• content moderation, fake news and online abuses

We hope you will be able to join us for this presentation that will benefit any business currently advertising or campaigning on social media, or considering doing so.

Special Guest: Michael Ostheimer  |  Senior Staff Attorney, FTC