April 6, 2023

2023 Social Media Advertising Landscape: Hear from the FTC

Consumer Protection: Conversations that Matter Webinar Series

Holland & Knight attorneys Anthony DiResta and Da'Morus Cohen hosted another iteration of their "Conversations that Matter" webinar series, which features interviews with senior government officials, thought leaders, general counsels and policymakers concerning critical consumer protection issues. During this session, Michael Ostheimer, a senior staff attorney in the Federal Trade Commission's (FTC) Division of Advertising Practices, joined the conversation to discuss the FTC's approach to social media advertising, including an analysis of recent FTC enforcement actions, guidance and expectations for compliance.

Topics covered include:

  • amendments and proposed revisions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising
  • influencer marketing
  • dark posting
  • advertising to children
  • social media landscape
  • digital advertising and dot-com disclosures
  • enforcement actions and remedies

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