Leverage LinkedIn and Other Social Media to Amplify Your Thought Leadership

Healthcare attorney John Saran was featured on an episode of the American Health Law Association's (AHLA) Speaking of Health Law podcast highlighting the value of LinkedIn as a marketing and business development platform for lawyers. Mr. Saran talks with Michael Yalon, a recruiting director for the U.S. Navy, about how they use social media to enhance their online presence, connect with followers and potential clients, and grow their professional footprint. They describe finding their "voice" when posting, deciding what types of content to post (quick reactionary post vs. longer thought leadership) and the tone to use when posting (serious, amusing, etc.), and what tools and resources are available to help users craft their professional profiles. As both emphasize, LinkedIn allows practitioners to create "soft" connections that expand networks and build long-term relationships. The conversation offers useful insights into an area of one's career not often discussed, complete with concrete examples of how to use social media effectively.

Duration: 40:39