Press Release
March 8, 2023

Holland & Knight Advises Alec Bradley Cigar Distributors, Inc. in $72.5 Million Acquisition by Scandinavian Tobacco Group

MIAMI (March 8, 2023) – Holland & Knight represented Alec Bradley Cigar Distributors Inc., a premium cigar manufacturer, in its acquisition by Scandinavian Tobacco Group A/S (STG), one of the largest cigar manufacturers in the world. The deal closed on March 1, 2023 and is valued at $72.5 million (about 500 million Danish Kroner).

Alec Bradley, headquartered in Fort Lauderdale, Florida, was established in 1996 as a family-owned business by entrepreneur Alan Rubin. The terms of its acquisition include substantially all assets and associated Alec Bradley companies, including Prensado, Kintsugi, Alec Bradley Double Broadleaf, Fine and Rare, Black Market and other brands. The Alec Bradley brand will be integrated into STG’s Forged Cigar Co.

Denmark-based STG generates more than $1 billion in annual sales and employs 10,000 people worldwide. In the U.S., the group maintains a market-leading position in handmade cigars, catalog and internet sales through its ownership of General Cigar and Cigars International.

Holland & Knight Partner Danielle Price led the firm's representation of Alec Bradley. She was supported by Associates Jose Manalo and Paul George.

More information about the transaction can be found here.

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