January 9, 2025

FTC’s Click-to-Cancel Final Rule Webinar

Electronic Transactions Association

Consumer Protection Defense and Compliance attorney Brian Goodrich spoke on a webinar hosted by the Electronic Transactions Association (ETA) regarding the Federal Trade Commission's (FTC) new "Click to Cancel" rule, which introduces stricter requirements for companies offering subscription-based products. The rule mandates simple cancellation mechanisms, forbids misrepresentations, requires clear disclosures and ensures customer consent for negative option marketing. The webinar provided strategies for compliance, noting that the Rule, finalized in the Biden Administration's final days, faces legal challenges that might delay its enforcement.

Please note: This recording is available for ETA members only.

Related Insights