A Proliferation Of “Green” Claims Leads The FTC To Consider Updates To Its "Green Guides" - Taking A Closer Look At "Eco-Friendly," "Carbon Neutral" and Other Terms
What does a company mean by a statement that its product is “carbon neutral”? Or that its product is manufactured using “environmentally sustainable” practices? Or that it has reduced its “carbon footprint”? These, and a proliferation of similar green marketing claims, have caused the Federal Trade Commission (FTC or Commission) to begin the process of updating its environmental marketing guidelines, commonly known as the Green Guides (16 C.F.R. Part 260), at least one year earlier than expected.