February 2012, Republished in Association of Corporate Counsel's North Florida Chapter Focus Newsletter, 2Q 2012

Social Media Risks to Corporate Communicators

Timothy J. Conner | Jennifer A. Mansfield

Social media have opened up exciting and vast new platforms for corporate marketing. Active engagement with company executives, commentary on products and services, news about corporate development -- a quick tweet or Facebook posting can reach billions of consumers at almost no cost to the company.

But social media can actually cost a company millions in liability with just one careless communication. All communicators in the new media environment, and especially corporate communicators, need to be on guard for the legal risks that have been developing as fast as the technology. The risks crop up in a variety of legal areas.

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