As The NCAA Prepares For The New Frontier In Student-Athlete Marketing, It Should Look To The New Olympic-Athlete Marketing Rules For Guidance

Attorneys David Lisko and Daniel Buchholz co-authored an article in the Spring 2020 edition of ABA Entertainment & Sports Lawyer about the National Collegiate Athletic Association (NCAA)'s recent announcement that it will permit students participating in college athletics to benefit from the use of their name, image, and likeness. Their article argues that the NCAA should look to the recently revised U.S. Olympic & Paralympic Committee Rule 40 guidelines as precedent to follow in its effort to balance fairness between the NCAA, the schools, and the student athletes’ marketing endeavors.  

READ: As The NCAA Prepares For The New Frontier In Student-Athlete Marketing, It Should Look To The New Olympic-Athlete Marketing Rules For Guidance (Page 33)