Congressional Testimony Part II: Find Your Home Base
Litigation attorney Daniel Small and Public Policy & Regulation attorney Christopher Armstrong co-authored a Corporate Compliance Insights article providing a practical playbook for corporate leaders preparing to testify before Congress. This second installment of a three-part series focuses on the power of message, explaining why congressional hearings are often designed for sound bites rather than dialogue and why witnesses should develop short, clear "home base" themes they can return to under pressure. Drawing on Mr. Small's deep experience in witness preparation and Mr. Armstrong's leadership of Holland & Knight's Congressional Investigations Team, the piece offers guidance on closing the "audience gap," choosing language that resonates with key constituencies and using repetition so the testimony you want to put forth is the testimony that's heard.
For additional context, read Part I.