The New Business of Lobbying

A number of factors like the recession have created a shift in the lobbying business's culture. Public Policy Partner Rich Gold, says he is part of the breakthrough generation of lobbyists adapting to this cultural change.

"The recession came late to Washington, and the end of 2010, 2011, 2012 were relatively lean years," Mr. Gold says. "And we're seeing that in D.C., with some brand-name firms really struggling now."

Government Section Leader Gerry Sikorski says the federal government is still operating normally, but the role of lobbyists has changed. 

"What's changed is the overarching law making," Mr. Sikorski explains. "Policymaking pieces of it aren't happening."

READ: The New Business of Lobbying