In the Headlines
December 29, 2015

Advertisers Wary of FTC Native Ad Rules

Bloomberg BNA

Some online advertising companies are concerned that the Federal Trade Commission's native advertising guidance sharply restricts their ability to choose the means of informing consumers that what they're viewing is an advertisement or promotion.

Attorney Anthony DiResta said the FTC has seen a growing trend of marketers disguising their advertising content as objective news.

“The FTC is trying to come to grips with the changing landscape of advertising,” he said.

READ: Advertisers Wary of FTC Native Ad Rules

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