In the Headlines
December 29, 2015
Advertisers Wary of FTC Native Ad Rules
Bloomberg BNA
Some online advertising companies are concerned that the Federal Trade Commission's native advertising guidance sharply restricts their ability to choose the means of informing consumers that what they're viewing is an advertisement or promotion.
Attorney Anthony DiResta said the FTC has seen a growing trend of marketers disguising their advertising content as objective news.
“The FTC is trying to come to grips with the changing landscape of advertising,” he said.