El Corral Managed to Avoid the Registration of the Los Corrales Tequila Trademark before the SIC
Intellectual Property Partner Danilo Romero Raad was interviewed for an Asuntos Legales article about a recent dispute related to the registration of a trademark to distinguish products that correspond to the production of tequila. In this case, Javier Hernández González sought to register the trademark Los Corrales, a tequila company, but the company American Franchising Corp., owner of the chain restaurant El Corral, filed opposition. The Superintendency of Industry and Commerce (SIC) in Colombia determined that the Los Corrales trademark was not sufficiently distinct from the El Corral trademark to avoid confusion on a consumer's part. Mr. Raad explained why he agrees with the SIC's decision.
"The analysis of relatedness must be carried out not only according to the nature of the products or services, but also according to the way they are marketed. The SIC acted correctly," he commented.