Frisby Case: Registering Your Trademark in Another Country May Not Be Enough to Protect It

Intellectual Property attorney Danilo Romero was cited in an article published by Portafolio examining the legal challenges faced by Frisby in protecting its brand internationally after a Spanish entity secured trademark rights in Europe. Mr. Romero explained that registering a trademark in each market is not enough; companies must also actively use and monitor their marks in those jurisdictions to avoid cancellation for non-use. He advised that businesses adopt ongoing legal strategies to safeguard their brands abroad, as maintaining protection requires vigilance and compliance with each territory’s specific requirements.

"The principle of trademark territoriality is an almost universal concept, present not only in national laws but also in international treaties. This essentially means that wherever someone wants to protect and use their products and/or services and bring them to market, they must secure protection in that jurisdiction," he said.

READ: Frisby Case: Registering Your Trademark in Another Country May Not Be Enough to Protect It