Brian Looby is an Atlanta attorney who focuses his practice counseling healthcare clients on a broad range of transactional, corporate and regulatory matters. He handles drafting and negotiating contracts, corporate documents, Certificate of Need applications, licensing applications, legislation, regulations and comments in response to public notices.

Mr. Looby also advises clients on compliance with state and federal regulatory requirements, including, but not limited to, the rules governing the practices of medicine and pharmacy, the construction and licensing of healthcare facilities and participation in federal healthcare programs. He represents clients before state administrative agencies and the Georgia General Assembly. Mr. Looby also develops and implements strategic government relations strategies.

Prior to joining Holland & Knight, Mr. Looby was a government relations attorney for a global law firm in its Atlanta office, and has served as in-house corporate counsel for a large professional liability insurance company.

Mr. Looby previously served as chief of the Healthcare Facility Regulation Division for the Georgia Department of Community Health from 2011 through 2013. In that role, he was responsible for all program functions within the division, which included the licensing, inspection and certification of a variety of healthcare facilities, services and professionals for compliance with the Department's rules and the Centers for Medicare & Medicaid Services' (CMS) Conditions of Participation.


  • University of Georgia School of Law, J.D., cum laude
  • Kennesaw State University, B.S., Political Science, magna cum laude
Bar Admissions/Licenses
  • Georgia
Court Admissions
  • All Appellate Courts in Georgia
  • Supreme Court of Georgia
  • U.S. District Court for the Northern District of Georgia
  • U.S. District Court for the Middle District of Georgia
Honors & Awards
  • Top 20 Association Lobbyists, JAMES magazine, 2014