For creators who seek to protect their intellectual property (IP), the idea of enforcing intellectual property rights in the metaverse may initially appear to be daunting. After all, given the metaverse's association with blockchain and land ownership, it is easy to think of enforcement of intellectual property rights in the metaverse as being very different from enforcement on traditional media platforms such as YouTube. But is enforcement of intellectual property in the metaverse all that different from enforcement outside the metaverse? The answer is complicated and depends to a large extent on the Terms of Service that different media platforms and metaverse companies implement.