Retail Media Networks: Unique Privacy and Advertising Considerations

Data privacy and cybersecurity attorney Mark Francis will join IAPP Privacy. Security. Risk. + AI Governance Global 2026, a conference designed to draw professionals across privacy, technology, artificial intelligence and cybersecurity law. Mark will explore how brands use first-party data from transactions, loyalty programs and customer interactions to deliver targeted advertising across digital and physical touchpoints. He will also discuss the privacy implications of these models, known as retail media networks (RMNs), compared with traditional third-party advertising platforms, including how current privacy laws apply to different RMN structures. Attendees will gain guidance on increasing transparency, accountability and responsible data stewardship while delivering business value and strengthening customer trust.