Al Paredón con Jorge Hernán Peláez

Intellectual Property attorney Camila López participated in the program "Al Paredón con Jorge Hernán Peláez," in which she spoke about  the differences among commercial trademarks, names and brands in Colombia. Ms. Lopez explains how the Superintendency of Industry and Commerce (SIC) is used to help resolve any confusion that may arrive. She also discusses four reasons as to why distinguishing these differences is important.  

Duration: 3:15