March 1, 2013
The Value Equation of Trademark Oppositions: A Multinational Comparison of Costs and Perceived Benefits
International Trademark Association Bulletin
What is the purpose of trademark opposition proceedings? Considering the purpose of such proceedings, do some jurisdictions offer a better cost-to-benefit value than others? If so, why is this the case, and what factors drive that more advantageous cost-benefit result? Does an analysis of these matters tend to indicate that certain jurisdictions may need to consider reforming their opposition processes in order to deliver a better cost-benefit result?