College Athletes Profiting Off of Their Names, Images and Likenesses — What Are the Consequences?

In an article for Daily Business Review, Entertainment and Sports Attorney David Lisko discusses the National Collegiate Athletic Association's (NCAA) recent unanimous vote to allow college athletes to profit off of their names, images and likenesses. Mr. Lisko addresses the many unanswered questions surrounding this change and how it will most likely shatter the collegiate athletic model.

READ: College Athletes Profiting Off of Their Names, Images and Likenesses — What Are the Consequences? (Subscription Required)