Rachel Marmor

Rachel Marmor is a data strategy and privacy attorney in Holland & Knight's Boston office. Ms. Marmor advises clients on navigating the complex web of global privacy and artificial intelligence (AI) laws to develop risk-adjusted solutions for data-driven products at the product and enterprise levels.

Ms. Marmor's signature strength is her ability to create order from chaos. When new data laws are passed, she guides clients in quickly assessing impact and making decisions with minimal interpretive guidance. Her extensive knowledge of both AI and privacy laws enables her to instantly identify "net new issues" in draft bills and guide clients in effective advocacy efforts. Ms. Marmor is a trusted advisor to senior executives in developing strategic plans for privacy and AI governance functions and aligning stakeholders behind these initiatives.

Ms. Marmor's practice includes:

• advising on privacy and AI laws such as the California Consumer Privacy Act (CCPA) and Colorado AI Act; additional federal and state laws regulating financial information, consumer health information, children's information, biometric information and use of AI in employment decisions; and foreign privacy laws such as the European Union (EU) General Data Protection Regulation (GDPR)
• counseling on product and partnership development, including early-stage identification of risks and implementation of privacy-by-design principles
• negotiating agreements to facilitate exchange of data, including complex deals to enable integration of technology products and vendor data protection addenda
• identifying and mitigating risks associated with multi-party digital advertising data flows
• designing privacy programs that streamline global requirements to embed best-in-class data management practices and respond to regulatory change
• assisting clients with scaling the capacity of legal teams by creating efficient product review processes, drafting playbooks and conducting training on privacy and security requirements

Ms. Marmor leverages her previous experience as a corporate counsel for a global financial institution to help clients build repeatable, defensible, scalable processes for mitigating information risk and implement best-in-class data management practices. Ms. Marmor also has significant experience counseling clients in the telecommunications and digital entertainment industries, including deep knowledge of streaming entertainment content and information risk issues raised by over-the-top media services.

In addition to her legal practice, Ms. Marmor serves on the AI Policy Consortium on Law and Courts, as well as The Sedona Conference (TSC) AI and the Law Regulatory Crosswalk drafting team. She is a Certified Information Privacy Professional/Europe (CIPP/E) by the International Association of Privacy Professionals (IAPP).