Perspective of Trademark Law from Artificial Intelligence

Intellectual property attorney María Fernanda Pinzón wrote an article for Legal Industry Review (LIR) Colombia about the perspective of trademark law in the context of artificial intelligence (AI) in the retail industry. Ms. Pinzón highlighted how AI has transformed user experience, predicting demand and suggesting products based on previous purchases. She also questions whether these suggestions in an online marketplace could constitute a trademark infringement, underlining the importance of analyzing each case individually and considering the possible risks of confusion in advertising campaigns generated by AI.

READ: Perspective of Trademark Law from Artificial Intelligence (Article begins on page 68)