In recent years, the United States, United Kingdom and Spain have regulated advertising contracts with "influencers," opinion leaders on social networks. The Superintendence of Industry and Commerce (SIC), along with the Competition & Markets Authority (CMA) of the United Kingdom, established a strategy for implementing self-regulatory guidelines for the type of advertising, responsibility towards deceptive messaging and hidden advertising and other topics.
Intellectual Property Attorney Danilo Romero commented, "it is important that influencers understand that many of their messages may be subject to competition rules." Mr. Romero said, "We must understand that in this context, influencers are almost like entrepreneurs, and their messages can have a significant impact on the market."
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