Microsoft Did Not Succeed in the the Registration of Its Trademark Forza Horizon before the Superintendency
Intellectual Property attorney Danilo Romero commented for Asuntos Legales about the decision by the Colombian Superintendency of Industry and Commerce (SIC) regarding Microsoft's application to trademark Forza Horizon to distinguish its products and services. After Microsoft filed its application, Intcomex de las Americas S.A. presented opposition arguing that the requested trademark had similarities to another, already-registered trademark. The SIC determined that although there are some similarities between the two trademarks, there are also other similar trademarks. Because of that, it declared the opposition from Intcomex de las Americas S.A. founded and unfounded in different classes. With this in mind, Mr. Romero offered some advice for other companies thinking about applying for a trademark.
"When you are going to register a trademark, you should do it with products or services that are going to be used in the market or that you plan to use in the future," he explained.