Cinthia Yohaina Hernández

Cinthia Hernandez


Cinthia Yohaina Hernández Salmerón is an international trade attorney in Holland & Knight's Mexico City office, where she focuses her practice on international trade and customs. Ms. Hernández Salmerón is also experienced in regulatory issues, such as Mexican official standards and authorizations, permits and certificates in health matters. She has advised small and medium international companies and individuals from various industries such as retail, chemical, automotive, toys, food, manufacturing and airline.

In addition, Ms. Hernández Salmerón has a significant background formulating strategies for international supply chains and establishing Mexican companies that want to create different types of import models in Mexico. She also has broad experience solving a variety of issues such as the regularization of foreign goods, obtaining authorizations and permits in foreign trade and custom matters.

Prior to joining Holland & Knight, Ms. Hernández Salmerón worked as an international trade and customs attorney for other leading Mexican law firms.

In addition to her law degree, Ms. Hernández Salmerón has participated in a number of international trade courses and programs. She has completed the 12th diploma course on International Trade (United States-Mexico-Canada Agreement, USMCA) through the International Chamber of Commerce (ICC) and Escuela Libre de Derecho, ICC's International Commercial Terms (Incoterms) 2020 and its impact on customs valuation, the 4th forum in foreign trade organized by the Mexican School of Public Accountants and a seminar regarding Mexico's commercial opportunities with North America and the Transpacific Region under USMCA and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) through the Mexican Ministry of Economy.

Representative Experience

  • External audit of a company for the correct integration of foreign trade files, physical and documentary review of temporarily imported goods and virtual operations to determine the level of risks, possible contingencies and opportunity areas
  • Strategies for importation models considering their global supply chain form an international trade and customs perspective
  • Analysis of the correct use of Incoterms, in global supply chains
  • Determination of the viability of importing commodity products into the country, as well as its correct tariff classification, contributions and applicable non-tariff restrictions
  • Verifications of origin under the North American Free Trade Agreement (NAFTA).
  • Analysis of compliance of rules of origin under the United States-Mexico-Canada Agreement (USMCA)
  • Representation of companies to file amparo lawsuits against the unconstitutionality of the normative system that regulates the customs processing fee, obtaining this constitutional protection
  • Successful obtention of authorization of IMMEX Program for new companies in Mexico

  • Analysis of the legality of a Mexican Official Standard for the gambling industry based on the preliminary draft proposed to the General Directorate of Standards of the Ministry of Economy, as well as the competence of the issuing authorities
  • Leading obtention of authorizations before COFEPRIS
  • Analysis of the scope of Mexican Official Standards


  • Universidad Panamericana, J.D.
Bar Admissions/Licenses
  • Mexico
  • Customs and Logistics World, Customs, Logistics and Tax Committee


Speaking Engagements