Faster, More Efficient ... Riskier? AI and Competition Law

Intellectual Property attorney Isabella De La Barrera wrote an article for AmCham Colombia's Business Mail magazine about the challenges artificial intelligence (AI) poses under competition law in Colombia. In the article, she describes how tools such as dynamic pricing, predictive analytics and data sharing can create risks of algorithmic collusion, strengthen dominant positions and distort competition in Colombian markets. She also highlights the importance of companies incorporating risk assessments, algorithm audits and data governance protocols to harness the potential of AI without straying from the rules of free competition.

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