How Lobbyists Get The Attention of the White House

Lobbyists face a very difficult challenge when trying to get their issues heard and recognized by the White House and the President. Public Policy and Regulation Leader Rich Gold gives his advice on how to advocate an issue to the right people.

"On a daily basis now, there is just so much noise out there – for any decision maker. Jumping on the radar screen so they’ll notice you is going to be complex, whether that’s a corporate CEO, the head of a baseball team, or someone running the greatest country in the world."

READ: How Lobbyists Get The Attention of the White House