Press Release
January 30, 2023

Holland & Knight Represents Hometown Food Company on Acquisition of Birch Benders

STAMFORD, Conn. (January 30, 2023) – Holland & Knight advised Hometown Food Company, a portfolio company controlled by Brynwood Partners VIII L.P., on its acquisition of Birch Benders from its previous owner Sovos Brands, Inc. (NASDAQ: SOVO). The transaction closed on Dec. 30, 2022.

Headquartered in Chicago, Hometown Food Company was formed by Brynwood Partners in June 2018 to acquire a portfolio of brands from the J.M. Smucker Company. It is currently home to baking brands including Pillsbury Baking®, Funfetti®, Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, Martha White® and De Wafelbakkers®.

Brynwood Partners is an operationally focused private equity firm that makes control investments in North American-based lower middle market companies. The Greenwich, Connecticut-based firm targets non-core brands or companies operating exclusively in the consumer sector.

Sovos Brands, based in Louisville, Colorodo, is a food company with a mission to acquire and build a portfolio of one-of-a-kind brands that have exciting growth potential.

Holland & Knight Partners Martin Clarke, Seth Milligan, Dawn Rudenko Albert and Gary Schoenbrun, Senior Counsel Kristen Centre and Associates Sara Klock, Alyssa Helal and Francisco Bianchetti led the firm's representation of Hometown Food Company.

More information about the transaction can be found here.

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