Press Release
April 8, 2021

Holland & Knight Advises Brynwood Partners on Acquisition of De Wafelbakkers

STAMFORD, Conn. (April 8, 2021) – Holland & Knight advised Brynwood Partners VIII L.P. on its purchase of De Wafelbakkers from its current owner, The Oklahoma Publishing Company, a subsidiary of the Anschutz Corporation. The deal was announced on April 5.

Greenwich, Connecticut-based Brynwood Partners is an operationally-focused private equity firm that makes control investments in North American-based lower middle market companies. The firm targets non-core brands or companies operating exclusively in the consumer sector. 

De Wafelbakkers is a leading manufacturer of branded, co-manufactured and private label frozen pancakes, waffles and French toast in the U.S. De Wafelbakkers is headquartered in North Little Rock, Arkansas, where it operates a 100,000 sq. ft. manufacturing facility. The company also manufactures products from its 98,000 sq. ft. facility in McDonough, Georgia. De Wafelbakkers employs approximately 650 people across its two plants and satellite headquarters.

Holland & Knight corporate Partners Marty Clarke and Seth Milligan and Associates Kelly McKeon and Alyssa Helal led the firm's representation of Brynwood. They were assisted by Partners Victoria Zerjav, Dawn Rudenko, Jessica Hoch, Allison Dyer and Gary Schoenbrun; Senior Counsel Christine Gay; and Associates Nicole Martini, Aaron Heishman and Sarah Klock.

More information about the transaction can be found here.

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