Press Release
May 10, 2022

Holland & Knight Advises Future Plc on Acquisition of WhoWhatWear

NEW YORK (May 10, 2022) – Holland & Knight is advising the U.S. subsidiaries of Future plc (LSE: FUTR), the global platform for specialist media, on its acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher, from Clique Brands, Inc. The deal was announced on May 10.

U.S.-based WhoWhatWear is a brand highly regarded by both consumers and advertisers with a strong social media presence and diverse revenue streams ranging from digital advertising to e-commerce.

The acquisition will further strengthen Future’s position in the women’s lifestyle vertical and give Future greater scale and reach in North America to further monetize its audience. Combined with Future’s existing business, Future will become the sixth largest beauty and fashion publisher in the U.S.

Holland & Knight Partner Amy Leder, Senior Counsel Nicholas Brunero and Associate Brittany Cangelosi led the firm's representation of Future. They were assisted by Partners Eric Rubin, John Dierking, Christine Gay, Mark Melton, Mark Francis, Dan Barsky and Marc Druckman; Senior Counsel Ashley Thomas; and Associates Michael Romeo, Allia Howard and Ross Tuminello.

More information about the transaction can be found here.

Holland & Knight's corporate practice is ranked as a national first-tier firm in Leveraged Buyouts and Private Equity Law, Corporate Law and M&A Law in the 2022 U.S. News – Best Lawyers "Best Law Firms" guide. The firm is consistently ranked among the Top 25 law firms in the nation advising on U.S. M&A transactions by deal count in Refinitiv and other league tables. Through the HK Deal Flow® program, Holland & Knight facilitates deal leads for clients and prospective clients by matching acquisition or capital raising opportunities with buyers and investors.

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